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Web » Marketing & Search Engine Optimization
There are a variety of methods to market and promote your site or business online. Each has a specific use depending on your goals and current positions. Feel free to contact us for a complimentary consultation, so we can help you determine the best strategy for your business.
On Page SEO
On Page Search Engine Optimization is the foundation of any web campaign. In fact, it's an absolute essential part of any successful website. We optimize your website by analyzing and constructing it in a way that is geared towards specific targeted keywords and phrases. We balance your sites' keyword density and ensure that the underlying code is Search Engine Friendly. Additionally, we include a link building service as well, that will help your sites' traffic and ranking increase. The result of all this is a naturally higher ranking in search engines, and thus, more targeted traffic.
PPC Campaigns
Pay-per-click (PPC) advertising is where you bid on keywords and specific terms on sites such as Google, Yahoo!, and MSN. When that keyword or term is searched or related material is accessed, your ad gets delivered. You pay a per click fee based on your bid. PPC is an easy and immediate way to reach customers instantly. When done properly, this can deliver a large amount of targeted sales to your website. However most businesses make the mistake of simply signing up and spending large amounts of money on these services, without optimizing and managing them correctly. As a result the business ends up paying for exorbitant clicks, with a very low actual conversion to sale ratio. Proper analysis, optimization, and monitoring ensures that the clicks you are paying for result in actual sales and correctly targeted customers. This will drastically increase your Return On Investment (ROI) and save you from wasting thousands of dollars.
Comparison Shopping Campaigns
There are many online shopping sites such as Froogle, Shopping.com and others, that capture and direct large amounts of online buyers to individual businesses. A Comparison Shopping Campaign works with these sites to get your products listed and deliviered to the right target audience. We submit your products to the top online shopping comparison websites. These channels will expand your product's reach on the entire internet. Having your products listed across multiple channels creates a higher ROI, branding and recognition, and overall increase in sales exposure. Your products get listed in trusted, high volume shopping comparison sites such as: Nextag, Froogle, Google Base, PriceGrabber, eBay, Yahoo, Amazon, Shopping.com, Shop.com, uBid.com, & resellerratings.com.
Direct Marketing
Through Direct Marketing we will find similar industry related websites to setup a permanent link on. This will increase targeted traffic thus increase ROI or overall revenue. Unlike ummanaged Pay Per Click campaigns that charge high cost per click fees, Direct Marketing will pin point your ads to your target market through similar industry websites at a fraction of the cost. Direct marketing can increase your sales with higher ROI then AdWords or Overture.
Affiliate Marketing
An Affiliate Program is a system that allows other websites and individuals to sell your products and services. In return you give them a percentage or flat fee per sale. Much of this is automated, once an affiliate account is setup. This type of program can save money on advertising campaigns and assures that you only incur a cost when a sale occurs.. An Affiliate Program will also increase branding, reach, and overall sales.
Email Campaigns
Email Campaigns are one of the best ways to communicate with your existing and potential clients. However, a email campaign must be done right technically and strategically to assure correct delivery, display and response. We can also use or merge with an existing list, if available. All of our email campaigns are done on a custom case-by-case basis.
