Pay-per-click (PPC) advertising is where you bid on keywords and specific terms on sites such as Google, Yahoo!, and MSN. When that keyword or term is searched or related material is accessed, your ad gets delivered. You pay a per click fee based on your bid. PPC is an easy and immediate way to reach customers instantly. When done properly, this can deliver a large amount of targeted sales to your website. However most businesses make the mistake of simply signing up and spending large amounts of money on these services, without optimizing and managing them correctly. As a result the business ends up paying for exorbitant clicks, with a very low actual conversion to sale ratio. Proper analysis, optimization, and monitoring ensures that the clicks you are paying for result in actual sales and correctly targeted customers. This will drastically increase your Return On Investment (ROI) and save you from wasting thousands of dollars.
We will setup and optimize your Pay Per Click accounts & closely monitor and analyze campaign performance to ensure maximum ROI is reached. Over the course of the capaign, we are constantly performing continous optimizations to ensure you're getting the most for your money. We utilize multiple optimization tools and traffic pattern analysis to remove poorly performing keywords and push targeted high ROI keywords up for new targeted customers can see. We cover Google AdWords, Yahoo! Search Marketing Network (includes Yahoo!, Altavista, AllTheWeb, iVillage, Infospace, CNN, HP), Microsoft adCenter, and other sites.
Note: Prices do not include click costs. For optimal results, a minimum 3 to 6 month campaign is recommended.